Jose “Above-the-fold” Antonio Vargas of the Washington Post has a heavy piece up on how the “Internet” and its minions are using the 2008 Presidential candidates for better or worse.

This is the takeaway graf which is going to have a few consultants in Washington thinking about whether they need to innovate to include a “new” media component:

In many ways, the Web is more effective than television advertising and direct mail, the traditional methods campaigns and independent groups have used to try to define their opponents, political analysts say. It’s cheaper, and it spreads information more quickly. But so far, anyway, its potential for affecting a presidential campaign is relatively untested.

Untested? Two words: Money Bomb.

It works. The price is right. And it’s here to stay.

Revolution.

Sup art world.
This is your friendly cyber art director.
This blog is where I will post awesome things about advertising and the industry that breathes life into our dusty old artists. Something that has come up in the ad agencies is the apparent lack of success/usefulness of viral web hosting, marketing and guerilla tactics. With the proliferation of all our various media choices…

It will only get worse.

Don’t bet that all this will calm down. We feel that it will get worse for the simple reason that choice appears to beget more choice.

In a book entitled Faster, author James Glieck outlines what can only be called a bewildering future which he describes as, “The acceleration of just about everything.” Consider the following scenario that he describes:

This proliferation of choice represents yet another positive feedback loop – a whole menagerie of such loops. The more information glut bears down on you, the more Internet “portals” and search engines and info bots arise to help you by pouring information your way. The more telephone lines you have, the more you need. The more patents, the more patent lawyers and patent search services. The more cookbooks you buy or browse, the more you feel the need to serve your guests something new; the more cookbooks you need. The complications beget choice; the choices inspire technology; the technologies create complication. Without the distribution and manufacturing efficiencies of the modern age, without toll-free numbers and express delivery and bar codes and scanners and, above all, computers, the choices would not be multiplying like this.

Ladies and gentlemen, we haven’t seen anything yet.

But check out this sweet zombie film I made.